Tactic: Push Polling Analysis

Carlos Bazante

5-6-2014

Push Polling Data Analysis

 

One of the five tactics our group (Helping Hand for the Hungry) was involved in was the creation of push polling survey questions which we then used for telephone surveys.  When analyzing the data, I found that most (70%) of the respondents were female.  The majority (75%) of respondents are not receiving or ever received government aid such as S.N.A.P. (Supplemental Nutritional Assistance).  When we asked whether hunger or food insecurity is a serious issue, most (90%) of respondents of believe that hunger or food insecurity is a serious issue in the United States.  A large number (70%) of respondents did not know that 11 percent of U.S. households are at risk of hunger.  More than half (55%) of respondents did not know, and are therefore uninformed, that more than 1 in 5 children are at risk of hunger. 

When asked whether hunger or food insecurity is a serious issue in Fresno, the majority (85%) of respondents believe food insecurity is a serious issue or problem.  When we asked about Fresno's hunger rank in the nation, most (74%) of respondents did not know that in 2012, Fresno ranked the fifth hungriest metro in the nation.  About less than half (44%) of respondents know that 50 million U.S. inhabitants struggle to put food on the table.  Eighty-nine of respondents agree that poverty is the leading cause of hunger and food insecurity in the United States.  Based on the data, although many of the respondents have never received government aid such as S.N.A.P, the majority of respondents believe that hunger and food insecurity are serious social issues in our country.  However, most respondents were uninformed of the number of people at risk or experiencing hunger.  It was gratifying to find that most respondents believe that poverty (income) is associated with hunger and food insecurity.  The push poll tactic was a good approach to gain people's belief's, or perception, of the hunger and food insecurity social issue.