Ricardo Torres
Professor Kubal
Social Movements
05/09/2014
Tactic 13
Social movements are difficult to orchestrate and keep going. There are many factors that play into the difficulty of a success in terms of social movements or disaster. While most movements embody some personal interest of the population the movement is trying to reach often there is no direct connection with the population and the cause. How does one get their message across to someone who has no idea or connection of what they are talking about, much less why it is important to them? One method I was introduced to, involved automated dialing of persons listed on the white pages by a telemarketing based system. This system provided by our professor allowed us to not only have access to several populations it also provided preprogrammed questions and responses often referred to as scripts. The scripts allowed me to stay on track and stay focused. The main goal of what this process which is termed push polling is to educate, and persuade the person we talk with into taking up a concern for our cause. I spent more than two hours on this endeavor which produced several statistics. Most participants who were asked what a sweatshop is the total being 100% stated yes they were aware. Similarly all who were asked if they bought name brand clothes said yes they did. A question regarding whether or not the participants knew 85% off all sweatshop work is done by women revealed a split in the answers about 50/50 with yes and no responses. The clearest response to our survey had to be the overwhelming consensus of people agreeing that Fresno state should be a sweetshop free school with 94% of all responses from participants showing this. Overall this tactic was very useful in gathering important information about our cause and pushing our message out to the community.
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